Soul music at Aardvark doesn’t feature singers shaking their booties in skin tight outfits with repetitive machine-manufactured sounds and beats. Nor is it sex for sex’s sake. With its roots firmly buried in gospel and rhythm & blues, our soul music is bursting with passion. It's about personal experiences deep inside that are just aching to get out. There's an undying, eagerness in the expression. It's like the singers and writers have reached that point where they can’t hold their thoughts and feelings in anymore.
The passion and emotion is perfectly coupled with lyrics that ache from the depths of one person’s heart. It’s a shared experience.
Our reggae releases are no less passionate. We love the variety of styles and influences - and the constant reinventions.
So while our soul and reggae roster may be tiny, we’re proud of the artists we’ve signed. We hope you come to love their vision and their talents as much as we do.