Aardvark Records and World Wide Arts' Independent Coffee Network have announced a licensing deal which sees the British record label supply the US-based music video entertainment provider with its promotional music videos. The video licensing deal will see popular videos from acts like Yahel, Zetan Spore and Little Spitfire broadcast in independent American coffee houses from coast to coast.
WWA provides independent coffee store owners with an HD flat screen television that delivers fresh and engaging content with music via broadband. The content also includes appropriate short messages from brand marketers to promote their products and services. The Independent Coffee Network mission is to serve thousands of indie coffee stores as one, creating a powerful independent group of stores.
"This platform is a better fit with Aardvark’s ethos than a previous licensing deal we tried to strike with Starbucks," said Aardvark Director Alex di Savoia. He continued with: "World Wide Arts and the Independent Coffee Network represent fair trade, which is something we endorse and are known for as a record label. We admire their indie spirit and this innovative approach in providing our artists’ music videos in a new context."
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WWA created the Independent Coffee Network with a simple proposition: give the independent coffee store owner a unique and original media product, differentiating them from ubiquitous chain stores and connecting the fiercely loyal and independent consumer with the indie business owners. WWA aggregates original musical content from all genres and delivers the first and only network of original artistic video content to independent coffee store owners. The independent Coffee Network brings coffee customers thought content that is contextual to the coffee house environment creating better engagement for customers and marketers.
"With screens going up everywhere there is still a severe lack of interesting content. We have chosen to focus on content that is contextual to the coffee house environment first. That has made our screens an engaging experience through music and art and an gives marketers reach to a highly coveted demographic during their daily routines," said founder, Dave Shikiar. Creative Director Justin Holt agrees: "Bringing independent art and music to the masses, while maintaining the artists true spirit of being an independent is a great opportunity for all. Aardvark Records has been a exceptional part of us pioneering that front since the beginning. This has been a very rewarding partnership and we cannot wait for what Aardvark and its' artists create next."
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 Additional Information
 Independent Coffee Network
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