The promotional video for EricM's single 'Everytime this Song Plays' ( feat. Lindsay McGuire) has been added to Footlocker's March 06 video programming. The video will be shown throughout the Footlocker sportswear retail chain in The United States. This has been the latest high profile development for Aardvark's dance division since it appointed the LA-based video promotion company Import Sound and Vision the exclusive right to promote its videos
The Footlocker deal came a a result of Import Sound and Vision partnering with In Store Sports Network (ISSN). ISSN manages a national closed-circuit television network providing original music and sports programming to the sales floors of America's most important sports-specialty retail stores.
On the air since 1993, ISSN services Foot Locker and Champs Sports stores on a national basis. Programming runs nationally during all open store hours (11 - 12 hours per day) and are updated monthly, giving incredible exposure to the artists selected for inclusion. ISSN's programming is available in over 1,950 locations across the United States, covering the Top 1,000 malls and reaching a potential audience of over 29 million people every month. The programmes are designed to appeal to the young, active sports consumer's two biggest passions: MUSIC and SPORTS featuring custom produced videos not available anywhere else and music videos.
The distribution of EricM's video through the Footlocker retail chain brings his considerable talents to a new and import fan base. As we went to print, Aardvark was awaiting confirmation of the addition of Rachel White (Cinderella's Playing Out - Bad Girl remix), Zetan Spore (Burn Up), Livin' Out Loud (Where is the Love - Kings of Soul Remix) and QED (Love Bites - Club Junkies Mix) to Footlocker's video programming.
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