The Surrey based indie rock outfit Little Spitfire celebrated its first award win for 2007. The band’s debut video for the single ‘if I look I see you’ won the Play Radio UK Music Video Award at a ceremony held at the Hotham Art Centre in Bognor Regis on 28 April.
Directed and produced by Neil Horner, part of the London-based production company Imageynation, the video took the top music video prize as part of the End of the Pier International Film Festival (EOTP).
Horner and the Imageynation production team deployed cutting-edge video production magic when creating a very distinctive video. Passionate about music, the production team wanted to do something definitive when they heard 'if i look i see you'.
The video, which went up against nine others in its category, glides effortlessly between high-gloss pseudo-animation and hyper reality. It features the four band members on a branded Spitfire plane facing off against a control tower operative who represents UK broadcasters and their control over what gets playing on the radio airwaves. It was all accomplished without a single rock music video or animation cliché to be seen. No small wonder then that the esteemed Computer Arts Magazine featured the video as part of its November 2006 issue.
Horner’s video has already proven a hit in North America with sports retailer Foot Locker’s national in-store entertainment platform. The video has also amassed a fan base online with services such as ROO TV, YouTube, Google Video, MySpace and a host of other prominent online entertainment websites. The promo video has also proved popular in tough music markets such as Australia, New Zealand, Japan and South America.
“EOTP is a highly regarded International film festival and we are extremely pleased to be awarded with this industry recognition for 'Best music video'”, Horner said. He continued by saying, “The video was a pleasure to direct and I think this labour of love comes across on screen. It is nice to recognised by industry professionals and it helps to spur us forward to try bigger and more innovative ideas and techniques.”
John Fortune, Emma Burge, Stephen Rea and Allan Scott were some of the high profile names on this year’s judging panel.
Founded in 2002, EOTPis a non-profit independent film festival based in West Sussex. The festival originally showed work by local film makers. It has since grown to showcase shorts and features from all over the world.
Shane Connaughton, Academy Award winning scriptwriter and 2007 judge, described it as "the festival on its way to becoming a very important date in the industry calendar, a place where new film makers can get a first chance to shine".
Carla MacKinnon, of the festival team said: "The festival has attracted interest from a glittering array of key players from the film and television industry".
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To see the video online, visit www.aardvarkrecords.co.uk/videos.html
For more information about Imageynation, visit http://www.imageynation.com
For more information about the End of the Pier International Film festival, visit http://www.eotpfilmfestival.com
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For further information about this press release, please contact Alex di Savoia, Head of Communications, Aardvark Records, 75 Alderwood Parc, Penryn, Cornwall TR10 8RL
Telephone: 01326 376 707
Email:alex@aardvarkrecords.co.uk
About Imageynation
Imageynation is an innovative and exciting new company formed by a collective of creative professionals that have both worked and steered the digital industry for many years.
The company works in many different areas of design including 2d, 3d, live action and stop motion.
Imageynation clients include: Thomas Cook, Airtours, BBC One, Dodge Motors, First Choice, Easy Jet, ITV, EUFA Champions League and Virgin.
Website: www.imageynation.com
For more information, please contact Imageynation on +44 (0)7852 757 980 or email: info@imageynation.com
About Aardvark Records
Established in 2001, Aardvark Records is one of the UK's most creative record labels with an international reach disproportionate to its small size. Its staunchly independent stance and pioneering spirit have produced a string of well-received releases worldwide, spanning a variety of music genres: dance, pop and rock. Its current hit-making writers and producers include: EricM, Zetan Spore, Thabani, Everett Young, Little Spitfire and Jeff Alford.
Aardvark started life as a local record label handling a variety of Cornwall-based artists. It became a small national independent label in 2002 and has since grown into an international label with a network of in-house licensing agents and A&R spread around the globe.
Its directors bring a collective 25 years' music industry experience to the label.
Website: www.aardvarkrecords.co.uk
For more information, please contact Alex di Savoia on +44 (0) 1326 213 706 or email: alex@aardvarkrecords.co.uk |
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 Additional Information
 EOTP Film Festival
Imageynation
Little Spitfire
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